From now on, popular Bollywood TV series will be available for watching on the “Indian Films!” YouTube channel.

Star Media have concluded a deal with Zee TV, an entertainment TV channel being member of Zee Entertainment Enterprises Limited, one of India's largest media holding company. As of today, the audience of Zee TV in Russia, the CIS and the Baltic states comprises over 46 million viewers.

From now on, popular Bollywood TV series will be available on the “Indian Films!” YouTube channel. According to the agreement, Zee TV has delivered to Star Media more than 2,500 hours of various content, being the series "Twist of Fate" (“Kumkum Bhagya”), "Married Again" (“Punar Vivaah”), "Aisi Deewangi Dekhi Nahi Kahi," "Razia Sultan" and others. In addition, 8 productions of the Indian company will see their premiere releases on the platform this week. All content will be available dubbed into the Russian language. Star Media plans not only to actively promote the Zee TV series on its MCN (multichannel network), but also to protect new productions of the company from pirated use.

Star Media’s MCN includes over 40 channels with a total number of subscribers exceeding 14 million. Among them are separate channels of large copyright holders’ content, channels in English, Spanish, and Vietnamese languages. In total, the Star Media’s library on YouTube includes over 11,000 pieces of content.